Commercial Horoscopes

Commercial Horoscopes

FOR commercial purposes, horoscopes are cast for the time of the Financial Lunar Year Year (KartikPratipada).For short range predictions maps are erected for the lunation time.
These maps of heaven cast for particular purposes satisfy the same conditions only. For speculative purposes these may not prove to be of an efficacious value or warrant judicious advice for a purchase or a sale, unless a consultation has been made with the horoscope of a particular company or a share.
For Shares Market, one horoscope is drawn for the time when the market came into existence or got its birth as it were or in other words for the time of its legal registration. The second map, the more important of the two, and of greater value, is that of a particular share or a company. If exact times are unknown, it is advisable to take 12 Noon local time of the place on that day and prepare the map accordingly.
In case of commodities, horoscopes for the registration time of their Associations or Chambers or Exchanges and for the birth of a new settlement (Vaida) when the forward transactions have been first effected in the trading ring are of the utmost significance.

Let us consider the significance of each of the twelve houses represented by twelve zodiacal signs in a company’s horoscope.

First House - It represents Company’s constitution, the nature of its industry and enterprise, individuality, rank and dignity. It is thus of primary importance.
Second House - The condition of its finance, its future prospects, improvement, resources at its command, accumulated funds.
Third House - Enterprising spirit, bold schemes, courageous expansion.
Fourth House - Its strength and power, the internal condition of administration.
Fifth House - The movements of price, speculative activities, its ability and skill in manipulating the prices. This is also an important house.
Sixth House - State of employees, their efficiency, liabilities.
Seventh House - Relations with the public, speculation.
Eight House - Loans, advances and credits, internal monetary conditions.
Ninth House - Legal matters, plans for expansion.
Tenth House - Reputation and credit of the superior heads or administrative authorities, success or failure of the plans, managerial dexterity.
Eleventh House - Internal policy, profit or loss.
Twelfth House - Secret enemies, plots, expenditure, unforeseen disaster.

In judging commercial horoscopes, the standard principles for determining the strength of planets and houses and their effects as expounded in natal astrology may equally be applied here with advantage and resultant successes. In addition the following rules may prove of value :

1. The most sensitive points in a horoscope are the ascendant, M.C., the Sun, the Moon and Arudha. The importance of the Asc. and M.C. has already been noted.
2. The Sun, the source of light and heat, representing kings, royalties, and high authorities has a governance over individuality, rank representing kings, royalties and high authority and dignity of a company and hence it is essential that he should be harmoniously placed in the chart.
3. The Moon or the Luna representing personality rules over the multitude and the masses in general and shows the relation of the public to the company. Hence it can be invariably concluded that a good aspect existing between the luminaries is not only preferable but essential for the growth and welfare of the company.
4. Benefic planets transiting these sensitive points or degrees bring good luck, expansion and better prospects and consequently higher rates are observed, and more so if the luminaries are strong by signs, placements or aspects gained from other planets.
5. Malefics transiting the same produce evil, loss of markets, curtailment of profit, unforeseen disaster and specially if these are placed badly in the chart. Movement of prices swings obviously to the depression side. Saturn, Kethu and Uranus are most malefic by nature.
6. Benefic planets like Jupiter, a planet of plenty and expansion or malefic planets like Saturn, a planet of dearth, deficiency and destruction, coming in sextile or trine with these important points or with the lords of Asc. or M.C. create healthy effects on the markets and the public rejoice at advancing rates.
7. Conversely, when the said planets square, or oppose the said points or the lords of first and tenth houses, the prices recede.
8. Watch carefully the transit of the lord of Asc., and the aspects he receives.
9. Fifth house, the primary house of speculation, should minutely be examined. The planets posited therein and the aspects received by the house and its lord should be carefully noted. Harmonious aspects produce good; inharmonious, evil.
10. If Mars aspects the fifth house or its lord, it is in his nature to produce feverish excitement and to inflate the prices provided Saturn or Rahu or Uranus does not wink his evil eye.
11. Jupiter’s aspect to the house of speculation, or its lord if strong by sign or placement, creates good advance in prices and the people are in a happy mood.
12. Jupiter hastening for conjunction with either Saturn or Herschel or Neptune by transit produces bullish effects on the markets and more so if he is strong by position; but it has its after-effects is doubly reducing the prices.
13. Saturn advancing for conjunction with Uranus in transit creates devastating influence and havoc-like losses in prices. It is a very malefic conjunction always to be dreaded.
14. The extra aspects given to the planets Mars, Jupiter and Saturn are most potent in their effects.
15. If a horoscope reveals a conjunction of major planets, malefic planets transiting or squaring or opposing the degree of conjunction, produce effects of far reaching importance, the nature of which can be judged by house disposition. The effect is always evil.
16. Planets in retrogression have more potency in exercising their influence over the markets.
17. Eclipses falling on the ascendant or the mid-heaven are generative of unknown troubles unthought-off reverses resulting in great depression of prices. If there be no redeeming features, the very existence at times is shaken.
18. For commercial purposes, the orbal degrees should be taken as 2 for major planets and 5 for minor ones.